Decusoft, the global leader in compensation management software, announced that Dan Roche has joined as the Director of Marketing. Bringing 20 years of sales and marketing leadership experience in the technology industry, Dan will lead all marketing efforts and help strengthen the brand as Decusoft continues to grow and expands its client base.
“After my initial conversations with Bob and the team at Decusoft, I knew this was a great opportunity for someone like me. Being able to join a team with a great product and successful customer relationships is a gift for a marketer. The Compose solution has been powering compensation planning, administration, and management with a secure, web-based centralized platform for years. I am excited to join the team and connect our target audiences with the best product and services team in the marketplace,” commented Dan.
Before joining Decusoft, Dan served as the Solution Manager for 6Connex, supporting them through exponential growth in the virtual events business. Prior to that Dan spend over 17 years with TalkPoint/PGi running the global marketing program for the webcasting team. Dan helped build the business from its early days as a start-up through acquisition and post-acquisition into full growth phase as part of the PGi portfolio of products.
“We are excited to welcome Dan and his impressive B2B, SaaS marketing experience to our growing Decusoft team,” said Bob Laurenzo, CEO of Decusoft. “Having Dan lead and manage our strategic marketing and demand generation efforts will boost our overall market presence and help us fuel our continued growth.”
Dan holds a BS in marketing from Fairfield University.